Science & Society

Science and Society and how they get along.

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Location: Santa Barbara, California, United States

I'm a physicist and science consultant specialized in optics, lasers and optical engineering. This blog, StarkFX, looks at what applications physics is finding today. Or, if you are looking at my StarkEffects blog, it displays my views about and interest in the interface between society and science.

Monday, July 13, 2009

Seduction, Lies and Cellulose

One of the real problems with having a technologically advanced society populated by people that don't understand science is plain old fraud. Scams, shell games and self deceptions are too familiar in the energy industry. There have been scams like Steorn's Orbo, Cold Fusion schemes, Sam Leach scammed investors out of millions with an automobile that ran on water, Irving Dardik preaches SuperWaves and who could forget the "smartest guys in the room" .

Well, if it works, somebody will try it again. It appears that Cello Energy of Bay Minette, Alabama, was doing just that. The EPA had a hand in this one too. They have a goal of 100 million gallons of cellulosic fuel by the year 2010 and they were counting on Cello Energy to produce 70 million gallons of it. They are not likely to deliver.

Cello Energy has been ordered by a federal court to pay $10.4 million in punitive damages for fraudulently claiming it could produce cheap diesellike fuel from hay, wood pulp and other waste -cellulosic fuel. In 2007 Cello's owner, Jack Boykin built a facility the way Hollywood does, just the showy parts, and then lured pulp producer Parsons & Whittemore Enterprises to invest $2.5 million in an ownership stake. It seems that P&W CEO George Landegger was not impressed, but the money was invested anyway. Samples of fuel were provided by Cello Energy, but they were derived from petroleum. It turns out that the EPA had been expecting too much from a company that will deliver nothing! What is amazing is the showmanship of Boykin and his company. They claimed to be able to produce 70 million gallons while other companies were promising only a million or two. Should have been a dead give away don't you think? Well, to be fair, the EPA was guilty of getting the 70 million number from just the size of the planned facilities. Take note, if you are going to commit fraud, get your victims to make a few assumptions on their own and make the claims really big.

George Huber of the University of Massachusetts Amherst, a chemical engineering professor wrote: "There are no magic processes for conversion of biomass into liquid fuels," and "If something sounds too good to be true, it probably is not true." ----But, people seem less prone to invest when they hear the truth, sooooo......send your money to troy@starkeffects.com (paypal will do) and be one of the first investors in my new technology to capture the energy naturally released in the brains of investors when they suffer an imagination fueled endorphin rush while listening to snake oil salesmen.

Troy Starktroy@starkeffects.com
http://www.starkeffects.com

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